This is a very creative poster campaign for a very worthy cause. As I was looking through some of the exhibits in Communication Arts (online subscription), these posters really caught my eye and made me want to take a closer look.
This Strike Out Hunger poster campaign appeals to baseball fans, and it is strategically timed to coincide with a major... here—just read this (from Commarts.com):
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10.03.14
Strike Out Hunger posters
Posters, Public Service
Hunger and food insecurity are year-round problems in Nebraska and Iowa, especially during the summer, when donations traditionally drop off. To ensure supplies are always available, Food Bank for the Heartland created Strike Out Hunger, an annual food drive that coincides with the College World Series—when all of Omaha is steeped in baseball. For this year’s posters, ad agency Swanson Russell found inspiration in iconic concession-stand packaging to combine classic baseball Americana with headlines that highlight the issue. Each headline also contains handcrafted lettering. Response to the effort was overwhelming. Donations reached nearly 350,000 meals, well over the Food Bank’s goal of 250,000.
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And now check out the posters:
I love the vintage look of the concession stand food packaging as well as the typography. The copy is so well-written and clever. The art is outstanding. The two-color high contrast designs immediately draw you in. These are amazing posters—evidence that graphic designers do work for important things and help make positive changes in the world!
Source and Credits:
Jeff Jahn/Dave Markes, art directors; John Vogel, writer; Logan Bartels/Dave Markes, designers; Ed Salem, creative director; Randy Schnackenberg/Michelle Sukup, producers; Swanson Russell (Omaha, NE), ad agency; Food Bank for the Heartland, client.
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