Saturday, October 11, 2014

MILK LAB PACKAGING

MILK LAB Packaging Design/Identity

The logo itself is really nicely designed. I like the simple slab serif typeface in all caps and the "milk splash" made with a wavy circle is so simple and straightforward, very clean.


The pastel colors with white text and designs gives the packaging a "refreshing" and cool (as in temperature) look. Funky little designs shaped like the desserts, the milk splash, and some other things I can't identify. It's playful!





From the Dieline website: MILK LAB's founders took a research-based approach to the brand, studying ways to devise better dairy food menus without artificial additives and designing a systematic space for daily sales and brand chain expansion. Studio fnt set out to reflect the brand's unique positioning: 

"We wanted to make the identity easy and straightforward. As the MILK LAB specialized in dairy foods, we focused on milk in the identity design. Milk splash was selected as the main visual motive. While typographic elements stay simple, a set of illustration invites customers with friendly gesture." - MILK LAB




Source
The Dieline website


Credits 
design: studio fnt
illustration: Hyekyung Shin
space design: FHHH Friends
country: South Korea

1 comment:

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